SEO Is Overrated

New bloggers are advised not to use website builders like Wix and Weebly because they aren’t good for SEO. And bloggers at all experience levels try to optimize for SEO every bit of content and layout.

But does it matter?

Google home page
The Google home page.

Let’s set outliers aside. For the rest of us, when starting a blog or an online presence with no prior audience or visibility, everything happens at a snail’s pace. For the first year or more, traffic grows slowly if at all. No matter what SEO trick or tweaks you do. Nothing seems to make a difference.

Years later, when the blog gets decent traffic, gains visibility, and acquires brand recognition, people recommend and link to it anyway despite its warts. Assuming the content is valuable.

Therefore, even at the other end of the growth curve, SEO doesn’t seem to matter much as the blog is past critical mass and self-sustaining.

Improving the scannability and readability of content is always useful, a prerequisite. For example, structuring posts into sections with descriptive headings, having enough whitespace, and using lists.

Beyond that, why bother with SEO? Does organic growth happen anyway, given enough time? Are connections and networking more valuable than SEO?

What’s your experience?

Comments

  1. SEO should always be an pre-occupation; Not only in terms of content. Studying the best internal architecture of the website, for example, is beneficial for search engines and for the user experience of our visitors, readers or future customers.

    SEO ensures that Google does not encounter barriers in crawling and this is important for the user because as well as the straight line proves to be the shortest distance between two points, a good SEO allows us to join users with a straight line in Google with optimized content.

    I like to optimize content, give due semantic treatment to structures, include headings, use lists and even mark acronyms; This helps Google better understand the structure of the content. But in turn my readers understand the ideas that I publish better.

    In a very strict sense, SEO shares the values ​​of web accessibility; that the contents are accessible independently of the devices and the capabilities of the people who access them.
    That is why it is important to use an Alt attribute that adequately describes the content of the image. With this you will be receiving a positive signal so that your content obtains a better classification, and with this, greater web traffic. In addition, a person with a text reader will also thank you.

    I don't want to extend with good examples (nor get bored).

    SEO, in my immediate mission is not only to get more web traffic; It is the total sum of good practices. Contents, configuration, loading speed, etc.

    It is always a pleasure to read to you. Regards!

    -Greetings from Argentina. Translated with Google Translate technology ;-)

    ReplyDelete
  2. Thank you Daniel, hello to Argentina. I really appreciate your feedback, I try to post what I'd like to read.

    You're right, content structuring, semantic tagging, and accessibility are important. In a way, these optimizations for search engines are a positive side effect of structuring content to helps users.

    ReplyDelete

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