Following: A Marketing Guide To Author Platform
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Indie writer David Gaughran published the ebook Following: A Marketing Guide To Author Platform . It’s a free bonus you can download by subscribing to David’s weekly book marketing newsletter . David Gaughran’s Following ebook in Google Play Books on my Pixel 2 XL phone. The book brings clarity on the confusing issue of building an author platform writers and authors face, especially when going indie and self-publishing. Its greatest value is a concise and clear definition of what an author platform is and what it's supposed to do, along with a prioritized roadmap. Although you’ll find practical advice in Following , the book comes with an online resource section David keeps up to date with how-tos, step-by-step guides, videos, lists of service providers, and more. David presents a framework grounded on two pillars, an author website and a newsletter . You can add other activities and online presences modularly on top of those as your time and resources allow.